Advice page update ensures increased conversion 👏
The latest Aiden release features an important update to the advice page. We'll illustrate using our fancy new gift finder (which was developed in just 1 week by the Aiden team!)...
Here’s how we’re making e-commerce more human
New! Add images to answers 📸
This week we've got a fun update for you. It's now possible to add images to your conversation. Make it easier for your customers to pick the right answer by offering visual support. Here's how it works:
Online shops don't help us shop online - no wonder conversion rates are terrible.
Why are users so scared to pull the trigger on an online purchase? If they need/want the thing, why not just buy it? The reassurance hypothesis states that shops are not doing everything they can to advise people during an online purchase, leading to low conversion.
Why online shopping actually kind of sucks
The current supply and product based e-commerce experience is not sustainable in the long run. To fulfill more complicated user needs and reach more diverse user segments, the market must move from being supply-focused to being demand-focused.
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