84% conversion rate increase for Cadeau.nl

1 minute read Published on 28-6-2021

About the company

Nutcrackers was founded in 2008 when they launched ditverzinjeniet.nl - a shop that features unique products and gifts. In the past years, this has grown to one of the largest gadget websites in the Netherlands. In 2018 Cadeau.nl (Gift.nl) was added to their portfolio. The ambition is for this new property to become the number 1 gift website in the Netherlands.

The challenge

Cadeau.nl is a shop for everyone. Whether you're looking for a gift for your mother, girlfriend or neighbor. With a range of 2,000 to 3,000 products, there's a suitable gift for everyone.

But finding the right gift is a lengthy and tedious process for many people, involving endless scrolling and clicking. Nutcrackers wanted to build a unique experience for Cadeau.nl, where finding the gift was just as fun as giving the gift.

The solution

Nutcrackers used the Aiden platform for guided selling to build their own gift finder. With this new application, they help their customers make a relevant selection in their extensive gift range — simply by asking a few questions.


Giving a gift became just as much fun as receiving it. The use of the product finder resulted in a conversion increase of 84%.

Simon van Duivenvoorde Simon van Duivenvoorde

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