✉️ Collect email addresses and turn your Aiden app into a lead generator!

2 minute read Published on 1-3-2022

We are proud to present the all new Customer contact form, a much sought-after feature. Now you can ask your customers to share their email address on the advice page (and sign up for your newsletter!). The email addresses are immediately sent to your CRM/CDP — which means you can now level up your Aiden app(s) to a lead generator!

Please note: we are rolling out this feature step-by-step for customers with the Professional or Premium license. Our support team is ready to help you set up the connection with your CRM or CDP. Simply book a call with us and we'll get your started!

How it works

In Conversation, go to Advice and navigate to the new Customer contact tab. Enable the toggle ‘Ask for customer email address’, then fill in the required content:

customer contact form in Aiden.png

Once enabled, the call-to-action button is shown on the advice screen:

CTA on advice page.png

A customer who clicks the button is sent to a separate screen to enter their email address and (optionally) tick a checkbox. The checkbox can be fully customised, so you can use it to e.g. allow customers to sign up for your newsletter or agree with your privacy policy:

Screenshot 2022-02-28 at 14.11.47.png

Connect to your CRM/CDP

Once a customer shares their contact details, they will of course expect to be contacted! ✉️ Aiden does not send emails on your behalf, so you’ll have to connect your Aiden app to your customer data platform to make sure a follow-up email is sent.

For every customer that fills in the form, Aiden send an ‘event’ from the Aiden app to the page the app is embedded in. This event contains:

  • the customer’s email address
  • the name of the Aiden app they used
  • the products that were advised (+ corresponding products IDs and URLs)
  • the price (+ sale price) of those products
  • whether the checkbox was ticked

To process this information, you’ll have to implement a bit of custom Javascript on your web page that picks up the Aiden event and send the information to your CRM/CDP. From there, you can configure a trigger that will send an email to the customer.

Learn more about how to set this up this in our extensive tutorial: integrate the Aiden app with your CRM or CDP.

Getting started

The customer contact form is available for customers with the Professional or Premium license. Our support team is ready to help you set up the connection with your CRM or CDP. Simply book a call with us and we'll get your started!

Are you currently using our Essential license, and interested in using this new email feature? Contact us at support@aiden.cx to discuss leveling up.


Want to know more about Aiden's new features and improvements?
👉 Take a look at our 🗒 Release notes.

Marja Silvertant Marja Silvertant
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