This one's a biggie! Today we're launching an all new way to integrate your Aiden app(s) with your Google Analytics account — and, if you wish, even your CRM.
With our events-based analytics integration, you can now gain customer insights on both an aggregate and unique user level. For example, you can see which answers a specific user gave, and which products were recommended to them.
By saving this data in Google Analytics and/or connection it to a CRM application, you can create enriched customer profiles and leverage your guided selling app(s) for marketing automation.
Want to know more about Aiden's new features and improvements?
👉 Take a look at our 🗒 Release notes.