How Goossens increased its conversion rate by 138% in just 3 weeks

1 minute read Published on 4-6-2021

Goossens is one of the major players in the Home & Living domain in the Netherlands. In their furniture shops, sales assistants are always on hand to deliver expert advice, for example if a customer wants to buy a new mattress. After all, if you want to be sure of a good night's sleep, it's essential that you sleep on a mattress that suits your body.

The challenge

In addition to the brick-and-mortar stores, the digital channel is also important for Goossens. Here, too, good advice is an essential part of the purchasing process. Especially with large purchases, such as mattresses, Goossens saw that online customers had difficulty converting to a sale.

The challenge was therefore to provide online customers, who aren't (and don't want to be) product experts, with all the information they need to choose the right mattress efficiently and with confidence.

The solution

Using the Aiden platform for guided selling, Goossens created a product finder in just three weeks. The product finder helps customers choose their perfect mattress, and can easily be accessed on the mattress category page. It fits seamlessly within their existing content (long-form blogs, inspiration pages, product descriptions and technical specifications), and strengthens their brand differentiation.

Most importantly: the mattress finder quickly conquered a place in the hearts of the Goossens web customers, as reflected in the results!

The results

  • 138% higher conversion rate through the product finder
  • 86% click-through to one of the advised products
  • revenue share of 23% in total online mattress sales

Ready to provide your online customers with the best advice? Please contact us to find out how our software can help you reach your e-commerce goals.

Marja Silvertant Marja Silvertant

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