There are different types of guided selling apps. To help you understand the difference between the various types we're comparing a digital filtering assistant to Aiden.
Here’s how we’re making e-commerce more human
Why are users so scared to pull the trigger on an online purchase? If they need/want the thing, why not just buy it? The reassurance hypothesis states that shops are not doing everything they can to advise people during an online purchase, leading to low conversion.
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