Here’s how we’re making e-commerce more human

Online shops don't help us shop online - no wonder conversion rates are terrible.

Why are users so scared to pull the trigger on an online purchase? If they need/want the thing, why not just buy it? The reassurance hypothesis states that shops are not doing everything they can to advise people during an online purchase, leading to low conversion.

15-9-2020 Read more

#webshops

Why online shopping actually kind of sucks

The current supply and product based e-commerce experience is not sustainable in the long run. To fulfill more complicated user needs and reach more diverse user segments, the market must move from being supply-focused to being demand-focused.

20-8-2020 Read more

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