A brief overview of the latest features and improvements.
When calculating the conversion rate, some purchases were counted in the wrong month, this has now been fixed!
You can now group products by variants in your advice. Very useful when, for example, products only differ in color or size.
Aiden has done an A/B test to increase the clickthrough rate of products on the advice page. Variant B, with the grey icons, performs 0.96% points better than the current solution and is therefore rolling out everywhere.
Now also request the email address on info pages and with empty advice, this makes your Aiden app (s) even more complete as a lead generator!
Bye, Google Analytics. We're not going to miss you. Today, we're launching a feature that we've been working on behind the scenes for some time: Impact Analytics.