The #1 AI product advice software for e-commerce

E-commerce was built on ads. The next decade belongs to advice.

Customers who can't decide won't buy. More ads won't fix that. Great advice will. Aiden turns your company's expertise into AI product advice that converts.

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How it works

"You can only serve customers well if your product advice is strong and consistent everywhere."

Joren Neef, Digital Director

MediaMarkt

Trusted by 200+ e-commerce leaders to deliver product advice at scale

Real impact, measured

AI that sells, because it knows what fits

We measure success the same way you do: in sales, not sessions. Here’s what advice-driven AI delivers.

2M+

Shoppers advised monthly

+8%

Category revenue uplift

10%

Avg. conversion rate

2,5x

Avg. conversion uplift

Built for every stage of AI adoption

Aiden gives you 3 levels of control: from fully scripted flows to AI-led conversations. Start with the one your team and shoppers are ready for, then move along the spectrum as your confidence in AI evolves.

Scripted

You control the conversation and recommendations.

100% predictable shopper experience, end to end.

Fully deterministic conversation and recommendations.

Highest level of control, higher time investment.

Try Scripted Mode

Conversational

You control the recommendations, AI runs the conversation.

Conversational guidance, without the free-text option (and risk).

AI conversation with deterministic recommendations.

Lower time investment than scripted, more control than agentic.

Try Conversational Mode

Agentic

You set the guardrails and priorities, AI runs the rest.

Handles free-text questions and the long tail of intent.

AI conversation and recommendations, guided by your ground truth.

Lowest time investment, lower control than scripted or conversational.

Try Agentic Mode

How it all started

Customers who can't decide, won't buy

If you sell products, and you know them better than anyone, Aiden is built for you.

Years before AI entered the scene, I wrote Customers who can't decide, won't buy — a book arguing that e-commerce was built on the wrong foundation. It was optimised for searching, not for buying.

Drowning in ads and paralysed by choice, most shoppers abandoned their search entirely. In a physical store, a good salesperson would help in 30 seconds. Online, no one was even trying.

The next decade, I argued, wouldn't be won on advertising; it would be won on advising. Aiden is what we built next. Hundreds of brands and retailers use it today to help millions of online shoppers the way an in-store expert would.

Marja Silvertant

Co-founder & CEO

From guided selling to advice-driven e-commerce

With Aiden, you roll out product advice across the full buying journey, achieving an average 8% revenue uplift.

Without Aiden

Shoppers can't decide — so they don't buy, or they buy on price.

Shoppers compare specs and filters on their own, without guidance
Price becomes the default decision driver, squeezing margins
Paid traffic lands on PDPs but doesn't convert, hurting ROAS
Generic AI chatbots answer questions but don't drive sales
Product advice stays stuck in one-off guided selling or product finder projects with unclear ROI
Teams struggle to scale product advice beyond a handful of categories

With Aiden

Every shopper gets the advice they need to buy with confidence.

Shoppers are engaged in conversation and find their product faster
Value and fit drive decisions, boosting AOV and protecting margins
Paid traffic converts with decision guidance at the moment it matters
Aiden acts as a trained sales advisor, not a generic chatbot
Product advice becomes a measurable, scalable capability across your full catalog
Proven playbooks and fast onboarding mean impact in weeks, not quarters

See the difference Aiden makes

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Case studies

Proven impact across industries

See real-world results and discover how Aiden’s flexible product advice platform drives measurable impact across industries.

MediaMarktSaturn Europe

🌍 How MediaMarkt uses Aiden to advise customers across Europe

"From the very first conversation, we were on the same page. Clear communication, honest discussions, and a shared drive to truly build something together."

Read case

XXL Nutrition

💪 How XXL Nutrition achieves an XXL conversion

“Consider protein supplements: customers land on a page with 36 types, which are very similar. They'll immediately experience choice paralysis and wonder: which one should I choose?”

Read case

Prénatal

👶 How Prénatal increased conversion five-fold using Aiden

"A telling growth percentage that prompts us to deploy guided selling on other channels and for other products as well."

Read case

Built for e-commerce teams

Turn your expertise into a scalable asset

Most product knowledge lives in your team's heads. Aiden gives it a home, and puts it to work.

See how it works for teams

Fast to deploy

Deploy personal product advice anywhere - PLP, PDP, homepage - then make updates directly from Aiden. No IT effort required.

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Built-in attribution

Track session completion, click-through, and conversion rate per advice flow.

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Styling

Fully on brand

Match and update your fonts, colors, and style with no design or dev work.

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What our customers say

You're in good company

We aren't the only ones who believe in product advice. Our customers - and their customers - are huge fans.

“We work from an omnichannel perspective. Whether the customer is in touch with us via email, chat, phone, e-commerce or in-store — the customer experience must always be the same. Offline, we were already very good at giving advice, but we could do better online. With Aiden, that’s now a reality.”

Jan Karel Ekkel

E-commerce Specialist

“Great experience with Aiden! Live in a flash, with a smooth and easy onboarding process: just 5 days between kick-off and launch. Aiden's support? Nothing short of outstanding. They're always available, respond quickly and make every process a breeze.”

Jasper Brester

Business developer

"Aiden helps our customers make decisions faster, and it gives our store staff a solid foundation. From the very first conversation, we were on the same page. Clear communication, honest discussions, and a shared drive to truly build something together."

Joren Neef

Digital Director

“Aiden's product finders are a proven tool for us to increase conversion and help customers make better choices. Additionally, they assist in gathering valuable insights about customers.”

Reinier Gerdes

Marketplace Manager

“Working with Aiden is fantastic! The team proactively contributes to optimizing our product finders for TVs, monitors, refrigerators and washing machines. They always come up with constructive suggestions to improve our customer experience and increase impact.”

E-commerce manager

“Our headphones and earbuds product finders make it easy for our customers to find the perfect Fresh 'n Rebel product, while also providing a direct boost to our sales figures. With an impressive conversion rate of over 8%, we see that customers who use our product finders are much more likely to make a purchase. This creates a win-win situation for both customer and company.”

Wouter Lugard

Marketing & E-commerce director

“Aiden's product finders help our customers make the right product selection in a very accessible way, with incredibly high conversion rates. Additionally, Aiden's team truly is a business partner. By integrating their platform with our CDP, we are able to activate and enrich existing profiles, which is highly valuable.”

Eduard Brenninkmeijer

CEO

Stop losing customers to choice paralysis

Empower your shoppers with tailored product advice (at scale) to significantly increase conversion rates.

Book your demo

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