About us

We help you help your customers

Online stores offer lots of products, but little help finding the right one. Customers browse website after website looking for their perfect needle in the product haystack. There's a better way.

How it all started

Hi, can I help you find anything?

Aiden was born out of a personal frustration: whenever I wanted to buy something online, it would be incredibly difficult to find the right product. Whether it was a great gift, the right pair of headphones or appropriate insurance: surely it should be possible to better assist people in their online buying journey. After all, we do the same in an offline store.

At the time, I wrote down this vision for the future of e-commerce in the well received book Customers who can't decide, won't buy. It's now the foundation of a full-fledged software platform for guided selling, used by several of Europe's largest online retailers.

Maria Silvertant

Co-founder & CEO

E-commerce needs to be improved

Aiden makes great advice available to everyone

Customers who aren't sure won't buy. And when they do buy, they often buy the wrong product. Advice is extremely important: only with the right knowledge will customers buy with confidence. That's why Aiden makes great advice available to everyone.

3.000+

Product finders created since launch.

200+

Partnerships with international brands.

83+

NPS score of online stores that use Aiden.

Huge impact

More help equals more impact

Every year, we help millions of people find the right product. That's how, together with our partners, we make e-commerce work a lot smarter.

Used by 200+ e-commerce businesses

Testimonials

What stores say about Aiden

"We were fully aligned from the start and went through Aiden's onboarding process together. That made all the difference."

Joren Neef

Digital Director, MediaMarkt

“Once you've made a guided selling app and thought it through carefully, you won't have to give it a second thought.”

Marnix Izeboud

Content manager, Bax Music

"Working with Aiden is fantastic! The team proactively contributes to optimizing our product finders for TVs, monitors, refrigerators and washing machines. They always come up with constructive suggestions to improve our customer experience and increase impact."

E-commerce manager, LG Electronics

“I'll be brief about building product finders in Aiden: it's very easy.”

Guus van Nunen

COO, XXL Nutrition

“With Aiden, you're getting a tool that can structurally increase your conversion rates relatively quickly. Quickly, because the implementation can be tackled in various ways, but also because of the proactive assistance offered by the Aiden team. Once it's up and running, you can start fine-tuning and pushing as much traffic as possible through the product finder. It works :)”

Ivo Klink

E-commerce Manager, La Souris

“A significant growth rate that gives reason to use Aiden's product finder on other channels and for other products as well.”

Dominique Alaradi

Product Owner, Prénatal

“We initially built a product finder ourselves. This allowed me to see how often it was used, but not what it yielded in terms of conversion and which bikes our customers ultimately chose. With Aiden, we can see all of that.”

Willem van Dooren

Digital marketing professional, Cortina

“The implementation was very easy. Thanks to the connection with Channable, we were also able to get started right away and didn't need much IT to put it live on our website. Aiden itself, the backend, also works very easily.”

Anna Maria Schulz

E-commerce Manager, Girav

“These kinds of insights are exactly what we missed in the previous version of our product finder.”

Roxanne van Baardewijk

E-commerce Coordinator, Simon Lévelt

Join our team of experts

We are always looking for smart, ambitious people to join our team.

Check job openings

Stop losing customers to choice paralysis

Empower your shoppers with tailored product advice (at scale) to significantly increase conversion rates.

Book your demo

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