🧳 How Travelbags increased conversion by 40%

The company

Travelbags is the Dutch market leader in suitcases and bags. They started in 2006 as a physical player, but through innovation and investment in the digital channel, they managed to grow the online channel to an estimated annual turnover of €11.5 million.

The challenge

The amount of options offered byTravelbags is enormous. With an assortment of 14,000 items in the online store, there's a suitable suitcase for every customer. But how do you assist a traveler who doesn't immediately know what they want? After alll, there's a lot to consider when choosing a suitcase. Hard or soft case? Large or small? Two or four wheels? TSA lock or not? Laptop compartment or "laptop, I'm going on holiday!"?

Besides personal preferences, in some cases expert help is truly necessary. Not every airline considers every 'carry-on suitcase' as carry-on baggage. So if you often fly with KLM, you have fewer suitcase options to choose from - because they only allow smaller carry-on suitcases - than if you fly with EasyJet or British Airways.

The solution

Travelbags introduced a product finder that allows customers to easily find their ideal travel companion. Using Aiden, they modeled a conversational flow that guides wandering travelers through the wonderful world of suitcases.

The results

The suitcases flew (or rolled) off the shelves.

• 85% of product finder users click through to one of the recommended products
• and they convert 40% more often than regular visitors

Do you also want to ensure that customers can make the right choice with confidence? Feel free to book your demo to see how Aiden can assist you.