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The #1 guided selling software for e-commerce

Guided selling for sports & cycling e-commerce stores

Choosing the right sports equipment, bicycle or cycling accessories can be challenging. With so many brands, sizes, and specifications, customers quickly feel overwhelmed. That's why they need personalized digital advice. Help them find the perfect product for their training or cycling routine and structurally boost conversions.

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How it works

Used by leading e-commerce businesses in the sports & cycling industry

Better serve customers

Customers who aren’t sure, won’t buy sports equiment or bicycles

Do your customers want to get fitter, cycle faster, train more comfortably, or find the best gear for their workouts? The right sports equipment, bicycles and cycling accessories vary by activity, experience, and personal preference. Guided selling is the best way to effectively help customers at scale in your webshop.

It’s tough to provide expert advice online

Sportswear, bike parts, and training accessories differ in fit, material, and performance. Without proper advice, customers may doubt whether the product is right for their training or ride. Or they end up choosing the wrong product, which leads to returns.

Product filters are too functional

Customers look for products that match their level, fitness goals, and preferences. A filtered product overview provides plenty of options, but doesn’t help them make the right choice for their needs.

Customer service teams are struggling

Customer service reps aren’t real product experts and have to deal with high volumes of different customer inquiries. It’s hard to give 24/7 in-depth product advice.

🚲 Cortina moves the in-store conversation to the online store
Cortina

🚲 Cortina moves the in-store conversation to the online store

"We had initially built our own product finder. With that, I could see how often it was used, but not what it actually yielded in terms of conversion or which bikes our customers ultimately chose. With Aiden, we can now do all of that."
Read the case

Aiden is trusted by sports & cycling stores just like yours

Here’s what other stores say about Aiden’s guided selling software.

"The interface is very easy to use, so you can use all the invested time in improving the conversational flows within the tool. It’s very fun to play with. Additionally, the team is always ready to help you instantly. Updates are feedback driven and clearly explained, I can’t even keep up!"

Sander van Iperen

Marketeer, SkiWebShop

“With Aiden, you're getting a tool that can structurally increase your conversion rates relatively quickly. Quickly, because the implementation can be tackled in various ways, but also because of the proactive assistance offered by the Aiden team. Once it's up and running, you can start fine-tuning and pushing as much traffic as possible through the product finder. It works :)”

Ivo Klink

E-commerce Manager, La Souris

“We initially built a product finder ourselves. This allowed me to see how often it was used, but not what it yielded in terms of conversion and which bikes our customers ultimately chose. With Aiden, we can see all of that.”

Willem van Dooren

Digital marketing professional, Cortina

Deliver expert online guidance to empower customers

Don't leave your customers hanging. Make an impact by offering personalized advice on any page in the customer journey. Turn website visitors into satisfied customers through unique digital sales conversations.

Differentiate your store with nuanced advice

Many stores and marketplaces offer filters that fall short of real guidance. With Aiden, you deliver personalized, nuanced advice. With product scoring at scale, visitors consistently receive results that perfectly align with their unique needs.

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Provide proactive and automated support

Integrate product finders at every stage of the customer journey, whether through a pop-up, in-page, full-page app, or even in a chat. With Aiden, offering guidance wherever your customers need it is simple and seamless.

More about Aiden

Turn your expertise into digital conversations

Skip the lengthy product descriptions and replicate the in-store sales experience. Simply ask your customers a few questions and automatically provide the best product recommendations.

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Better results

Guided selling delivers

Shoppers using a product finder automatically find the right product. This results in more conversions, satisfied customers, and profit.

91%

Completed sessions

2,5M+

Happy customers

In 1 day

Built and launched

2,5x

Avg. CR increase for guided selling users

Shopper reviews

What online shoppers say about using Aiden's product finders

Geverifieerd
Product finder was very clear

Website was very clear. The product finder helped me find the desired product step by step. I am very satisfied with the product.

Date submitted

March 13, 2023
Geverifieerd
Pleasant customer journey

Great website, great product finder, everything was neatly packaged, and delivered quickly. What more can you ask for?

Date submitted

June 19, 2024
Geverifieerd
Handy product finder and fast delivery

Handy product finder and fast delivery.

‍

Date submitted

April 21, 2023
Geverifieerd
Definitely recommend, large store, lots of choice

Very nice website where you get a number of options with a product finder. And the store in Utrecht is truly a megastore. Possibility to take a test drive in the store. Lots of models and brands. Friendly help and expert advice. Highly recommended!

Date submitted

January 7, 2023

Stop losing customers to choice paralysis

Provide the right advice - self-serve at scale to massively grow your conversion rates.

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