Guided selling for health & nutrition e-commerce stores
Buying supplements, vitamins, or personal care products online is a struggle. With so many product options, brands, ingredients and even competitors, you risk losing customers to choice paralysis. Instead, give them personalized digital advice to structurally boost conversions.
Used by leading e-commerce businesses in the health & nutrition industry
Customers who aren't sure, won’t buy products for their wellbeing
Do your customers want to lose weight, become healthier, stronger, or feel more beautiful? The product that best matches their needs depends on their personal goals. Guided selling is the only way to assist customers at scale in your e-commerce store.
It’s tough to provide expert advice online
Health and nutrition products contain specialized ingredients. Without clear explanations many customers hesitate to buy or end up choosing the wrong product.
Product filters are too functional
Health and nutrition shoppers are looking for products that can support them in reaching their goals. A filtered product overview gives options, but lacks truly personal advice.
Customer service teams are struggling
Customer service reps aren’t real product experts and have to deal with high volumes of different customer inquiries. It’s hard to give 24/7 in-depth product advice.
💪 How XXL Nutrition achieves an XXL conversion
Aiden is trusted by health & nutrition stores just like yours
Here’s what other stores say about Aiden’s guided selling software.
Eduard Brenninkmeijer
CEO, Vitaminstore
Maurice Jacobs
Manager e-business
Guus van Nunen
COO, XXL Nutrition
Deliver expert online guidance to empower customers
Don't leave your customers hanging. Make an impact by offering personalized advice on any page in the customer journey. Turn website visitors into satisfied customers through unique digital sales conversations.
Differentiate your store with nuanced advice
Many stores and marketplaces offer filters that fall short of real guidance. With Aiden, you deliver personalized, nuanced advice. With product scoring at scale, visitors consistently receive results that perfectly align with their unique needs.
Provide proactive and automated support
Integrate product finders at every stage of the customer journey, whether through a pop-up, in-page, full-page app, or even in a chat. With Aiden, offering guidance wherever your customers need it is simple and seamless.
Turn your expertise into digital conversations
Skip the lengthy product descriptions and replicate the in-store sales experience. Simply ask your customers a few questions and automatically provide the best product recommendations.
Guided selling delivers
Shoppers using a product finder automatically find the right product. This results in more conversions, satisfied customers, and profit.
91%
Completed sessions
2,5M+
Happy customers
In 1 day
Built and launched
2,5x
Avg. CR increase for guided selling users
What online shoppers say about using Aiden's product finders
Ordering was easy. Product finder was nice. Whey is good. I normally order from a German competitor. But I got sick from their whey. So from now on, only XXL.
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Vitaminstore has a handy product finder and everything is natural, which is nice. I really like their own brand. Shipping is always great.
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Clear, well-organized website with information about the various products. It was easy for me to find the product that best suited my needs. The product finder is also a great tool that also confirmed my choice :) The process of ordering, payment and shipping went smoothly! I received my order in my mailbox quickly. The taste of the multivitamins exceeded my expectations and I can already notice an improvement since I started taking the multivitamin tablets! :) I am very satisfied and would definitely recommend Flinndal.
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Stop losing customers to choice paralysis
Provide the right advice - self-serve at scale to massively grow your conversion rates.
