Guided selling for home & living e-commerce stores
Buying a sofa, dining table, or lamp online can be challenging. With so many styles, materials, sizes, and even competitors, you risk losing customers to choice paralysis. Instead, give them personalized digital advice to structurally boost conversions.

Used by leading e-commerce businesses in the home & living industry





Customers who aren’t sure, won’t buy furniture and home accessories
Do your customers want to enhance their interior, create a cozier home, save space, or stay up to date with the latest home trends? The product that suits them best depends on their personal needs. Guided selling is the only way to effectively assist customers in your store at scale.
It’s tough to provide expert advice online
Furniture and home accessories come in various styles, materials, and sizes. Without proper advice, customers hesitate to hit ‘buy’ or end up choosing the wrong product.
Product filters are too functional
Shoppers look for interior products that align with their personal preference and style. A filtered product overview gives options, but lacks genuine personalized advice.
Customer service teams are struggling
Customer service reps aren’t real product experts and have to deal with high volumes of different customer inquiries. It’s hard to give 24/7 in-depth product advice.

🛌 How Goossens achieved 138% conversion uplift in just 3 weeks
Aiden is trusted by home & living stores just like yours
Here’s what other stores say about Aiden’s guided selling software.

Karianne Op Heij
SEO & CRO specialist, Yumeko


Thomas van den Berg
E-commerce Manager, Veneta


Daniël Bennik
Assortment Manager, Badkamerxxl

Deliver expert online guidance to empower customers
Don't leave your customers hanging. Make an impact by offering personalized advice on any page in the customer journey. Turn website visitors into satisfied customers through unique digital sales conversations.
Differentiate your store with nuanced advice
Many stores and marketplaces offer filters that fall short of real guidance. With Aiden, you deliver personalized, nuanced advice. With product scoring at scale, visitors consistently receive results that perfectly align with their unique needs.


Provide proactive and automated support
Integrate product finders at every stage of the customer journey, whether through a pop-up, in-page, full-page app, or even in a chat. With Aiden, offering guidance wherever your customers need it is simple and seamless.
Turn your expertise into digital conversations
Skip the lengthy product descriptions and replicate the in-store sales experience. Simply ask your customers a few questions and automatically provide the best product recommendations.

Guided selling delivers
Shoppers using a product finder automatically find the right product. This results in more conversions, satisfied customers, and profit.
91%
Completed sessions
2,5M+
Happy customers
In 1 day
Built and launched
2,5x
Avg. CR increase for guided selling users
What online shoppers say about using Aiden's product finders
I ordered the floor gliders which I ordered before and, despite good quality, they now needed to be replaced. I am very satisfied with vloerglijders.nl. Clear website with a wide range of floor gliders for every type of chair and floor. The product finder is very handy and guides you quickly to the right glider. Delivery is super fast. Thanks for this.
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The choice made online (curtains) and the step-by-step plan of passing on sizes and choosing colors was very easy. Also nice to know that you have free measurement insurance (in case the measurements are wrong). I received my order quickly!
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Delivery by letterbox package, perfectly on time. However, what truly sets this company apart is the exceptional guidance and support in choosing the right floor gliders. Simply describe your type of flooring and furniture, and you'll receive expert advice tailored to your needs.
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Great product finder!! Smooth delivery, excellent.
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Good online product finder and fast, correct delivery and... the product meets my expectations.
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Stop losing customers to choice paralysis
Provide the right advice - self-serve at scale to massively grow your conversion rates.
