🛌 How Goossens achieved 138% conversion uplift in just 3 weeks

The company

Goossens is one of the major players in the Home & Living sector in the Netherlands. In their stores located in furniture boulevards, Goossens' experts assist their customers in every way possible. For instance, when it comes to choosing a mattress. Because if you want to ensure a good night's sleep, it's crucial to have a mattress that suits you well.

The challenge

In addition to the physical store, the digital channel is also important for Goossens Wonen & Slapen. And here too, good advice is an essential part of the purchasing process. Especially for a significant purchase like a mattress, Goossens noticed that online customers struggled to convert.

So the challenge was to provide customers in the online store, who may not be experts, with all the information they need in an accessible way to confidently choose the right mattress.

The solution

In just 3 weeks, Goossens developed a Mattress Finder using the Aiden platform for guided selling. It can be found on the mattress category page and seamlessly integrates with the existing content environment (written advice content, inspiration pages, product descriptions, and specifications).

The Mattress Finder quickly found its way into the hearts of searching customers. And the results speak for themselves!

The results

• 138% conversion uplift via the product finder
• 86% clicks through to one of the recommended products
• 23% revenue share in total online mattress sales

Do you want to provide your customers with the best advice? Even when you're off in dreamland? Then contact us to see how our software can assist you.