Guided selling & e-commerce advice from the pros

A great product finder feels effortless, guiding shoppers to spot-on advice with minimal effort. The best ones boast impressive stats: over 90% completion rates and 60% of users clicking on recommendations. Want results like these? In this checklist, we’ll walk you through the must-haves for a product finder that your shoppers will love, and that delivers real impact. Let’s get started! ⬇️

Looking for ways to optimize your Magento 2 store? Deciding which improvements will bring the best results can be challenging. Product finders offer a proven way to increase conversion rates by helping customers make confident buying decisions. With the right guidance, customers feel sure of their choice. Discover how product finders work, how they go beyond basic filter options, and how you can create them for your Magento store. Let’s get right to it.

Guided selling and product finders break through the limitations of traditional promotional emails, boosting customer-centric email marketing.

The data shows that a product check on the PDP works extremely well. The amount of customers exposed to guided selling went x2 and we saw a 15% uplift in add-to-carts.

When you get started with guided selling, you want to launch your first product finder quickly. This doesn't need to take more than 2-4 weeks and can even be done within a few days. But you need to be well-prepared. A rollout plan, product feed, and involving the right colleagues are crucial for a flying start.

Over the past few years, we've conducted dozens of A/B tests to improve Aiden. From small to large, from layout, design and interaction improvements to testing entirely new features.

Guided selling has the potential to change your entire e-commerce dynamic. But doing so requires a number of conditions.

In May 2023, we launched our own Impact Dashboard at Aiden, because the insights provided by Google Analytics are not sufficient for online stores that get started with guided selling. In this article, we explain exactly how that works.

Making a decision aid is a piece of cake with Aiden. But, aside from all that convenience, you naturally want to make the decision aid that brings you the most. And that is sometimes quite difficult. Especially if you already have 2, 3 or 4 decision aids. So what is your 'best' next decision aid?

Guided selling comes in many forms and one decision aid is not the other. But where is that in it? To answer that question, we thought it would be useful to first take a look at the most common form of guided selling: the filter selection aid.

Do you want to increase your online store's conversion? Then you have to do the opposite of what we've been taught in 25 years of e-commerce. Put the customer, not buying a product, at the center of your product detail page.

With a simple formula, at Aiden, we work with all our online stores towards a much healthier e-commerce dynamic.

Nieuwe klanten vragen ons geregeld waar op hun website ze hun kersverse keuzehulp het beste kunnen plaatsen. We hebben de beste plekken voor je op een rij gezet met voorbeelden, tips en linkjes naar onze tutorials.

Place your guided selling app on as many relevant pages as possible so that doubting customers encounter it. But also think carefully about where you place the app on those pages.

Bad questions don't make a decision aid anything other than a filter: hard product specifications (firm, regular, soft) are presented to the customer without explaining what they mean or deliver. A good decision aid is based on use cases.

Aiden makes it easy to help your customers choose. But sometimes, as a webshop, you also need a helping hand yourself. We do this in various ways, so that you and your customers can quickly go one step further.

Customers spend hours browsing the internet looking for the best product. But the 'best' one is different for everyone. How can you help customers understand this without having to invest a lot of time and effort or drop out of the purchase process? Guided selling provides the answer.

Thanks to the new partnership between Aiden and Bloomreach, truly personal e-commerce is within reach. Instead of irrelevant recommendations, customers can now count on content and advice that truly suits their needs.

A good product finder creates a flow that takes people by the hand, interacts with them and lets them go a lot wiser at the end. Just like a good offline conversation, in the store.

Customer insights from guided selling help you understand the “why” behind the “what” and the “who”. And this helps your web store perform better from purchasing to marketing. Do you want to know why?

Really good content marketing for web shops has a big impact on money. This requires that you work with personal rather than generic content. Only when that is the case, the “soft goals” of content marketing are converted into hard cash.

Products have to be about people. But why so much focus on product specifications? Learn how a more human approach can help you double the conversion of your online store.

Making a product finder is not difficult. Especially not with the best software for making product finders. Find out how to get started with Aiden in five simple steps.

E-commerce works perfectly... if you know what you're looking for. But if you don't know that exactly, online stores are one big haystack. And that's why people don't buy. Digital advice takes (potential) customers by the hand at the right time and helps them in their search for the right product.

Decision aids come in various shapes and sizes, but they have one thing in common: they help your customers choose (🤯). In this article, we highlight four types of e-commerce decision aids for web shops.

The biggest challenge for web shops is scalable growth. How do you double the turnover without doubling the staff, advertising budget, and all other costs (or worse!)?

Guided selling an indispensable addition to the existing customer service channels of web shops. Too quick a conclusion? Please read on and we'll explain.

By connecting Aiden to your email software, you increase the impact of both your guided selling apps and your email campaigns.

Web shops are increasingly data-driven. But the vast majority of that data has low predictability and reliability. Guided selling helps your customer and helps you collect the holy grail of data: zero-party data.

Er zijn nog maar weinig keuzehulpen te vinden in het Nederlanse e-commerce landschap. Laat staan goede keuzehulpen. In deze blogpost analyseren wij vijf keuzehulp voorbeelden.

Bol.com has been the webshop with the highest turnover in the Netherlands for about 10 years now. But for how much longer? They no longer have the widest range and are certainly not the cheapest. Is Amazon overtaking Bol.com and Bol.com becoming the new Hyves?

Many online stores, and agencies, focus on optimizing conversion. The conversion rate is often the first metric you think of when you want to improve your online store. But is it the right one? We discuss eight reasons why this is not the case.

The current product-based e-commerce experience is not sustainable in the long run. To fulfil more complicated user needs and reach more diverse user segments, the market must move from being supply-focused to being demand-focused.

If you know Aiden a little bit, you know that we have 1 or 2 opinions about e-commerce. But what you may not know is how our vision for e-commerce has shaped itself. And what Humberto Tan has to do with that.

Only when an online store chooses to treat the doubting customer as king wil a radically higher conversion rate be on the horizon. With a product finder, you help those doubtful customers find the right product.

With e-commerce personalization and merchandising, web shops try to make an e-commerce experience for everyone that meets their needs. But in practice, this does not work out that way.

We think the current approach to e-commerce is fundamentally wrong and want to make it a lot better. This is only possible if you serve many online stores and thus help many customers. And that requires a standardized approach.

Should you ask your customers about their budget in a decision aid, or not? In this article, we'll show you what options are available and when it's better to ask a question about budget or not.

Aiden offers a powerful tool to help customers in your webshop, which also collects a lot of data about those customers. Spotler Activate offers a customer data platform for exactly this type of data. How do you use the information collected from your Aiden product finders in Spotler Activate to make the customer journey even more personal? And vice versa, how do you use Spotler Activate to get the most out of Aiden? That's what this article is about.

As Aiden's CEO, #tunnelvisie is looming, so sometimes it's good to take a step back. And then the doubt can strike within half a minute. E-commerce is going great, isn't it? What are we accomplishing as a small software company? Who are we to have an opinion about it all?

Most online stores have no idea why their customers buy the products they buy. They only know what they sell. And that is a huge missed opportunity.

The e-commerce dogma tells us that a wide range of products is good: that way, consumers never miss out. But what if we say that this large offer is precisely the explanation for poor conversion? That a large product range is not the solution, but rather the problem?

Why are users so scared to pull the trigger on an online purchase? If they need/want the thing, why not just buy it? The reassurance hypothesis states that shops are not doing everything they can to advise people during an online purchase, leading to low conversion.