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The #1 guided selling software for e-commerce

Guided selling for DIY
e-commerce stores

Choosing the right tools, building materials or DIY supplies online can be challenging. With so many brands, specifications and applications, customers quickly feel overwhelmed. Help them choose the right product: give personalized advice and structurally boost conversions.

Book your free demo
How it works

Used by leading e-commerce businesses in the DIY industry

Better serve customers

Customers who aren’t sure, won’t buy DIY products or building materials

Do your customers want to renovate their home, start DIY projects, or repair and refurbish something? The right materials and supplies vary by project and depend on personal preferences. Guided selling is the best way to effectively help customers in your store at scale.

It’s tough to provide expert advice online

Plasterboard, wood types, and tile adhesives differ in quality, load-bearing capacity and application. Without proper advice, customers may doubt whether the material is suitable for their project, or they end up choosing the wrong product.

Product filters are too functional

Customers look for materials and tools that match their specific project. A filtered product overview provides plenty of options, but doesn’t help them make the right choice for their project.

Customer service teams are struggling

Customer service reps aren’t real product experts and have to deal with high volumes of different customer inquiries. It’s hard to give 24/7 in-depth product advice.

🧯 Hot numbers with guided selling: 17% + conversion for Brandpreventiewinkel
Brandpreventiewinkel

🧯 Hot numbers with guided selling: 17% + conversion for Brandpreventiewinkel

"We attribute more value to a product when it needs to be highlighted more prominently. This increases the margin, making Aiden's guided selling software a much stronger solution than a simple product filter."
Read the case

Aiden is trusted by DIY stores just like yours

Here’s what other stores say about Aiden’s guided selling software.

"With Aiden's guided selling apps, we can offer our customers personalized advice 24/7. Even outside office hours, we help visitors find the right product in no time, right in the moment they need it."

Felix Noordberger

E-commerce Manager, Kitcentrum

"Since we offer relatively high-priced products and the decision to purchase often takes longer, we don’t want to overwhelm our customers with an endless list of products and technical specifications. With Aiden's product finders, we guide customers toward choices that truly fit their needs. Instead of filtering through unfamiliar specs, they simply answer a few easy questions. This way, they receive personalized recommendations without feeling overwhelmed by choice. Additionally, our partnership with Aiden has been fantastic. We receive great support in implementing the product finders and formulating the right questions. They think along with us, provide valuable advice, and are always easy to reach."

Luc Kersbergen

Product Owner, SPR Retail

"We have been working with Aiden for a few months now, and it works really great. The tool is very user-friendly, allowing us to quickly and easily create more product finders to optimally support our customers!"

Menno Engelen

Channel Manager, Allesvoorlassen

“The conversion rate is incredible. On average, we're at 17%, but there are also days with up to 26% conversion rate when people use a product finder.”

Jeroen Bonnemaijers

Owner, Brandpreventiewinkel

Deliver expert online guidance to empower customers

Don't leave your customers hanging. Make an impact by offering personalized advice on any page in the customer journey. Turn website visitors into satisfied customers through unique digital sales conversations.

Differentiate your store with nuanced advice

Many stores and marketplaces offer filters that fall short of real guidance. With Aiden, you deliver personalized, nuanced advice. With product scoring at scale, visitors consistently receive results that perfectly align with their unique needs.

Book your free demo

Provide proactive and automated support

Integrate product finders at every stage of the customer journey, whether through a pop-up, in-page, full-page app, or even in a chat. With Aiden, offering guidance wherever your customers need it is simple and seamless.

More about Aiden

Turn your expertise into digital conversations

Skip the lengthy product descriptions and replicate the in-store sales experience. Simply ask your customers a few questions and automatically provide the best product recommendations.

Book your free demo
Better results

Guided selling delivers

Shoppers using a product finder automatically find the right product. This results in more conversions, satisfied customers, and profit.

91%

Completed sessions

2,5M+

Happy customers

In 1 day

Built and launched

2,5x

Avg. CR increase for guided selling users

Shopper reviews

What online shoppers say about using Aiden's product finders

Geverifieerd
Easy and fast delivery

Didn't know which smoke detectors to choose, handy that a product finder is available.

‍

Date submitted

July 26, 2024
Geverifieerd
Clear website with expert information...

Clear website with expert information. Good product finder. Competitive pricing. Fast delivery.

Date submitted

January 18, 2024

Stop losing customers to choice paralysis

Provide the right advice - self-serve at scale to massively grow your conversion rates.

Book your demo
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