Guided selling for DIY
e-commerce stores
Choosing the right tools, building materials or DIY supplies online can be challenging. With so many brands, specifications and applications, customers quickly feel overwhelmed. Help them choose the right product: give personalized advice and structurally boost conversions.
Used by leading e-commerce businesses in the DIY industry
Customers who aren’t sure, won’t buy DIY products or building materials
Do your customers want to renovate their home, start DIY projects, or repair and refurbish something? The right materials and supplies vary by project and depend on personal preferences. Guided selling is the best way to effectively help customers in your store at scale.
It’s tough to provide expert advice online
Plasterboard, wood types, and tile adhesives differ in quality, load-bearing capacity and application. Without proper advice, customers may doubt whether the material is suitable for their project, or they end up choosing the wrong product.
Product filters are too functional
Customers look for materials and tools that match their specific project. A filtered product overview provides plenty of options, but doesn’t help them make the right choice for their project.
Customer service teams are struggling
Customer service reps aren’t real product experts and have to deal with high volumes of different customer inquiries. It’s hard to give 24/7 in-depth product advice.
🧯 Safety first with guided selling: 17% + conversion for Brandpreventiewinkel
Aiden is trusted by DIY stores just like yours
Here’s what other stores say about Aiden’s guided selling software.
Felix Noordberger
E-commerce Manager, Kitcentrum
Luc Kersbergen
Product Owner, SPR Retail
Menno Engelen
Channel Manager, Allesvoorlassen
Jeroen Bonnemaijers
Owner, Brandpreventiewinkel
Deliver expert online guidance to empower customers
Don't leave your customers hanging. Make an impact by offering personalized advice on any page in the customer journey. Turn website visitors into satisfied customers through unique digital sales conversations.
Differentiate your store with nuanced advice
Many stores and marketplaces offer filters that fall short of real guidance. With Aiden, you deliver personalized, nuanced advice. With product scoring at scale, visitors consistently receive results that perfectly align with their unique needs.
Provide proactive and automated support
Integrate product finders at every stage of the customer journey, whether through a pop-up, in-page, full-page app, or even in a chat. With Aiden, offering guidance wherever your customers need it is simple and seamless.
Turn your expertise into digital conversations
Skip the lengthy product descriptions and replicate the in-store sales experience. Simply ask your customers a few questions and automatically provide the best product recommendations.
Guided selling delivers
Shoppers using a product finder automatically find the right product. This results in more conversions, satisfied customers, and profit.
91%
Completed sessions
2,5M+
Happy customers
In 1 day
Built and launched
2,5x
Avg. CR increase for guided selling users
What online shoppers say about using Aiden's product finders
Didn't know which smoke detectors to choose, handy that a product finder is available.
Date submitted
Clear website with expert information. Good product finder. Competitive pricing. Fast delivery.
Date submitted
Stop losing customers to choice paralysis
Provide the right advice - self-serve at scale to massively grow your conversion rates.
