About us

We help companies turn shoppers into buyers

We built Aiden because we were frustrated. Whether it was searching for a nice gift, trying to buy a product we didn’t understand, or finding the right insurance, as consumers we were left to our own devices in the world of online shopping.

Marja Silvertant, CEO and co founder of Aiden, felt that there must be a better way to support people in the online buying process. Her vision turned into Aiden: a fully fledged guided selling platform that helps retailers help their customers find the right products. 

In addition to working with retailers and brands, we also help banks and insurance companies provide online financial advice.

The team

Simon

Simon

CMO
Rozanne

Rozanne

Product owner
Rienk

Rienk

CTO
Sietse

Sietse

Fullstack developer
Marja

Marja

CEO
Robin

Robin

UX Designer
Anniek

Anniek

Conversational Designer
Dennis

Dennis

Fullstack developer

Careers

Interested? We’re hiring. Check out our job openings.
Vacancies