Guided selling for fashion & beauty e-commerce stores
Choosing the right outfit or beauty routine online is difficult. With so many brands, sizes, and specifications, customers customers quickly feel overwhelmed. That's why they need personalized digital advice. Help them find the perfect fashion and beauty items to structurally increase conversions.

Used by leading e-commerce businesses in the sports & cycling industry





Customers who aren't sure, won't buy fashion and beauty items
Do your customers want better skin, find their personal style, or discover the perfect outfit for every occasion? The right fashion and beauty products vary by style, body type and personal preference. Guided selling is the only way to effectively assist customers in your online store at scale.
It’s tough to provide expert advice online
Clothing, accessories and beauty products vary in fit, application, and style. Without good advice, customers are unsure of whether a product is really a good fit for them. Or they choose the wrong item, resulting in returns.
Product filters are too functional
Customers are looking for products that match their style, size and personal preferences. A filtered product overview offers many options, but does not help them make the right choice for their specific needs and needs.
Customer service teams are struggling
Customer service agents are not real product experts and have to deal with large amounts of diverse questions. It's difficult to provide in-depth product advice 24/7.

🦒 Girav comes out on top with guided selling
Aiden is trusted by sports & cycling stores just like yours
Here’s what other stores say about Aiden’s guided selling software.

Anna Maria Schulz
E-commerce Manager, Girav


Martine ter Veld
E-commerce Manager, Livera


Dominique Alaradi
Product Owner, Prénatal

Deliver expert online guidance to empower customers
Don't leave your customers hanging. Make an impact by offering personalized advice on any page in the customer journey. Turn website visitors into satisfied customers through unique digital sales conversations.
Differentiate your store with nuanced advice
Many stores and marketplaces offer filters that fall short of real guidance. With Aiden, you deliver personalized, nuanced advice. With product scoring at scale, visitors consistently receive results that perfectly align with their unique needs.


Provide proactive and automated support
Integrate product finders at every stage of the customer journey, whether through a pop-up, in-page, full-page app, or even in a chat. With Aiden, offering guidance wherever your customers need it is simple and seamless.
Turn your expertise into digital conversations
Skip the lengthy product descriptions and replicate the in-store sales experience. Simply ask your customers a few questions and automatically provide the best product recommendations.

Guided selling delivers
Shoppers using a product finder automatically find the right product. This results in more conversions, satisfied customers, and profit.
91%
Completed sessions
2,5M+
Happy customers
In 1 day
Built and launched
2,5x
Avg. CR increase for guided selling users
What online shoppers say about using Aiden's product finders
Great product finder!! Smooth delivery, excellent.
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Great website and product finder, well packaged, delivered quickly.
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Fast delivery. Nicely packaged. You get exactly what you ordered. Nice customer service. Lots of choice and a great product finder. This is what you want. Well done!
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Stop losing customers to choice paralysis
Provide the right advice - self-serve at scale to massively grow your conversion rates.
