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The #1 guided selling software for e-commerce

Guided selling for B2B e-commerce stores

Online B2B purchasing is often complex due to extensive product catalogues with many technical specifications. That's why your customers need personalized digital advice. Help them find the perfect product for their business and structurally boost conversions.

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How it works

Used by leading e-commerce businesses in the B2B industry

Better serve customers

Companies that can't decide, won't buy

Are your B2B customers looking for the right safety product, a technical installation, packaging or waste treatment solutions? The product that suits them best depends on the exact situation in their company. Guided selling is the only way to effectively advize B2B customers in your online store at scale.

It’s tough to provide expert advice online

B2B products come in various materials, sizes and functions. Without good advice, many customers will not make a purchase. Or they buy the wrong product, resulting in returns.

Product filters are too functional

B2B customers are looking for products that meet their business needs. A filtered product overview offers a lot of choice, but lacks the personal touch.

Customer service teams are struggling

Customer service reps aren’t real product experts and have to deal with high volumes of different customer inquiries. It’s hard to give 24/7 in-depth product advice.

⛑️ How CoolSafety helps B2B customers make smart and safe choices with Aiden
Coolsafety

⛑️ How CoolSafety helps B2B customers make smart and safe choices with Aiden

"The added value of Aiden lies in providing expert advice to our customers. That’s why we aim to make our recommendations as effective as possible. Once that’s in place, we want as many people as possible to use the product finders for scalable product advice. There’s still room for improvement in our product data, which will make the product finders even better."
Read the case

Why e-commerce leaders choose Aiden

Here’s what other stores say about Aiden’s guided selling software.

"Thanks to Aiden's guided selling apps, we provide visitors with tailored advice without burdening customer service. Building product finders has been made exceptionally user-friendly by Aiden. Additionally, we regularly receive advice and insights from the Aiden team to further improve the apps."

Richard Oppenkamp

CEO, Blok Packaging

“When we first started using Aiden's product finders, they resulted in an 11% conversion rate. Now, we regularly achieve conversion rates between 20% and 26%.”

Joost Rust

Founder, CoolSafety

Deliver expert online guidance to empower customers

Don't leave your B2B customers hanging. Make an impact by offering personalized advice on any page in the customer journey. Turn website visitors into satisfied customers through unique digital sales conversations.

Differentiate your store with nuanced advice

Many stores and marketplaces offer filters that fall short of real guidance. With Aiden, you deliver personalized, nuanced advice. With product scoring at scale, visitors consistently receive results that perfectly align with their unique needs.

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Provide proactive and automated support

Integrate product finders at every stage of the customer journey, whether through a pop-up, in-page, full-page app, or even in a chat. With Aiden, offering guidance wherever your customers need it is simple and seamless.

More about Aiden

Turn your expertise into digital conversations

Skip the lengthy product descriptions and replicate the in-store sales experience. Simply ask your customers a few questions and automatically provide the best product recommendations.

Book your free demo
Better results

Guided selling delivers

Shoppers using a product finder automatically find the right product. This results in more conversions, satisfied customers, and profit.

91%

Completed sessions

2,5M+

Happy customers

In 1 day

Built and launched

2,5x

Avg. CR increase for guided selling users

Shopper reviews

What online shoppers say about using Aiden's product finders

Geverifieerd
Great company

Fast delivery, good products and a wide choice. They also have a good product finder online.

Date submitted

September 19, 2023
Geverifieerd
Product finder on the site is very helpful and...

The product finder on the website is very useful and provides relevant information. Fast delivery.

Date submitted

July 24, 2023
Geverifieerd
Clear website with expert information...

Clear website with expert information. Good product finder. Competitive pricing. Fast delivery.

Date submitted

January 18, 2024
Geverifieerd
Positive

They had a good product finder, all in order. Made an appointment with a smile.

Date submitted

July 12, 2023
Geverifieerd
The product finder works really well

You can easily find the product finder on the website to fill in and it will help you get started. Good quality products and fast shipping with relevant information.

Date submitted

March 14, 2023

Stop losing customers to choice paralysis

Provide the right advice - self-serve at scale to massively grow your conversion rates.

Book your demo
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