Guided selling for B2B e-commerce stores
Online B2B purchasing is often complex due to extensive product catalogues with many technical specifications. That's why your customers need personalized digital advice. Help them find the perfect product for their business and structurally boost conversions.
Used by leading e-commerce businesses in the B2B industry
Companies that can't decide, won't buy
Are your B2B customers looking for the right safety product, a technical installation, packaging or waste treatment solutions? The product that suits them best depends on the exact situation in their company. Guided selling is the only way to effectively advize B2B customers in your online store at scale.
It’s tough to provide expert advice online
B2B products come in various materials, sizes and functions. Without good advice, many customers will not make a purchase. Or they buy the wrong product, resulting in returns.
Product filters are too functional
B2B customers are looking for products that meet their business needs. A filtered product overview offers a lot of choice, but lacks the personal touch.
Customer service teams are struggling
Customer service reps aren’t real product experts and have to deal with high volumes of different customer inquiries. It’s hard to give 24/7 in-depth product advice.
⛑️ How CoolSafety helps B2B customers make smart and safe choices with Aiden
Why e-commerce leaders choose Aiden
Here’s what other stores say about Aiden’s guided selling software.
Richard Oppenkamp
CEO, Blok Packaging
Joost Rust
Founder, CoolSafety
Deliver expert online guidance to empower customers
Don't leave your B2B customers hanging. Make an impact by offering personalized advice on any page in the customer journey. Turn website visitors into satisfied customers through unique digital sales conversations.
Differentiate your store with nuanced advice
Many stores and marketplaces offer filters that fall short of real guidance. With Aiden, you deliver personalized, nuanced advice. With product scoring at scale, visitors consistently receive results that perfectly align with their unique needs.
Provide proactive and automated support
Integrate product finders at every stage of the customer journey, whether through a pop-up, in-page, full-page app, or even in a chat. With Aiden, offering guidance wherever your customers need it is simple and seamless.
Turn your expertise into digital conversations
Skip the lengthy product descriptions and replicate the in-store sales experience. Simply ask your customers a few questions and automatically provide the best product recommendations.
Guided selling delivers
Shoppers using a product finder automatically find the right product. This results in more conversions, satisfied customers, and profit.
91%
Completed sessions
2,5M+
Happy customers
In 1 day
Built and launched
2,5x
Avg. CR increase for guided selling users
What online shoppers say about using Aiden's product finders
They had a good product finder, all in order. Made an appointment with a smile.
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You can easily find the product finder on the website to fill in and it will help you get started. Good quality products and fast shipping with relevant information.
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The product finder on the website is very useful and provides relevant information. Fast delivery.
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Clear website with expert information. Good product finder. Competitive pricing. Fast delivery.
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Fast delivery, good products and a wide choice. They also have a good product finder online.
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Stop losing customers to choice paralysis
Provide the right advice - self-serve at scale to massively grow your conversion rates.
