Guided selling for garden & outdoor e-commerce stores
Buying a lounge set, barbecue, or garden shed online can be challenging. With so many materials, sizes, styles, and even competitors, you risk losing customers to choice paralysis. Instead, give them personalized digital advice to structurally boost conversions.

Used by leading e-commerce businesses in the garden & outdoor industry





Customers who aren’t sure, won’t buy garden and outdoor products
Do your customers want to fully enjoy their garden, create a cozy outdoor space, or follow the latest outdoor trends? The product that suits them best depends on their personal needs. Guided selling is the only way to effectively assist customers in your store at scale.
It’s tough to provide expert advice online
Garden furniture, barbecues and other outdoor products come in various materials, sizes, and price ranges. Without clear advice, customers hesitate to buy or end up choosing the wrong product.
Product filters are too functional
Shoppers look for garden & outdoor products that align with their needs and desires. A filtered product overview gives options, but lacks genuine personalized advice.
Customer service teams are struggling
Customer service reps aren’t real product experts and have to deal with high volumes of different customer inquiries. It’s hard to give 24/7 in-depth product advice.

🏡 How Kees Smit assists more customers while reducing the burden on customer service
Aiden is trusted by garden & outdoor stores just like yours
Here’s what other stores say about Aiden’s guided selling software.

Gerrit van der Garde
Marketing director, Tuinmeubelshop


Joey van Wettum
Managing Director, Leylines


Jasper Brester
Business developer, Knivesandtools.com

Deliver expert online guidance to empower customers
Don't leave your customers hanging. Make an impact by offering personalized advice on any page in the customer journey. Turn website visitors into satisfied customers through unique digital sales conversations.
Differentiate your store with nuanced advice
Many stores and marketplaces offer filters that fall short of real guidance. With Aiden, you deliver personalized, nuanced advice. With product scoring at scale, visitors consistently receive results that perfectly align with their unique needs.


Provide proactive and automated support
Integrate product finders at every stage of the customer journey, whether through a pop-up, in-page, full-page app, or even in a chat. With Aiden, offering guidance wherever your customers need it is simple and seamless.
Turn your expertise into digital conversations
Skip the lengthy product descriptions and replicate the in-store sales experience. Simply ask your customers a few questions and automatically provide the best product recommendations.

Guided selling delivers
Shoppers using a product finder automatically find the right product. This results in more conversions, satisfied customers, and profit.
91%
Completed sessions
2,5M+
Happy customers
In 1 day
Built and launched
2,5x
Avg. CR increase for guided selling users
What online shoppers say about using Aiden's product finders
They had a good product finder, all in order. Made an appointment with a smile.
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The product finder for jacuzzi filters works well.
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Toppy is a highly reliable website. When ordering, you get a clear overview and convenient up-to-date track and trace. Just ordered another heat pump and everything was neatly delivered on a pallet at the time slot that was provided. Store has also combines clear information about all their products with a handy product finder.
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Fast delivery, good products and a wide choice. They also have a good product finder online.
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The product finder helped me quickly! Everything was delivered on time, and even if a part was missing, it was still sent within 2 days. Very happy!
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Stop losing customers to choice paralysis
Provide the right advice - self-serve at scale to massively grow your conversion rates.
