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The #1 guided selling software for e-commerce

Leading e-commerce stores help their customers choose

Customers who can’t decide, won’t buy. Don’t leave expensively acquired visitors struggling to find the right product. Invest in guided selling and offer personal advice to structurally boost conversions.

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How it works
“With Aiden, you have a tool that can structurally boost your conversion rate relatively quickly.”
Ivo Klink La Souris

Ivo Klink, Head of E-Commerce

La Souris

Used by 200+ leaders in e-commerce
Better results

Guided selling delivers

Shoppers using a product finder automatically find the right product. This results in more conversions, satisfied customers, and profit.

91%

Completed sessions

2,5M+

Happy customers

In 1 day

Built and launched

2,5x

Avg. CR increase for guided selling users

How it all started

Hi, can I help you find anything?

Aiden was born out of a personal frustration: whenever I wanted to buy something online, it would be incredibly difficult to find the right product. Whether it was a great gift, the right pair of headphones or appropriate insurance: surely it should be possible to better assist people in their online buying journey. After all, we do the same in an offline store.At the time, I wrote down this vision for the future of e-commerce in the well received book Customers who can't decide, won't buy. It's now the foundation of a full-fledged software platform for guided selling, used by several of Europe's largest online retailers.

Marja Silvertant
Co-founder & CEO
Better serve customers

Advise customers so they'll buy with confidence

It's difficult to sell complex and functional products online. Help customers with a guided sales assistant to ensure they find the right products they need - increasing your conversion and sales.

Better choices

Help your customers choose. You'll make them happy, increase your conversion rates and reduce returns.

Higher impact

Immediately see the impact of guided selling on your store. Check revenue and conversion stats, plus more.

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More customer insights

Learn which customers are looking for which products

In een keuzehulp vertellen je klanten je precies wie ze zijn en wat ze zoeken. Dit soort nieuwe inzichten uit guided selling zullen je e-commerce strategie transformeren.

Customer conversations

See which answers were given the most (or least) by your customes. Use this data to inform purchasing decisions and optimize your apps.

Gather new insights

Collect zero-party data and connect your Aiden apps to your CDP. Enrich customer profiles on-the-spot and grow customer relationships.

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Case studies

Here's what guided selling can do for you

Get inspired by peers and discover how they succeed with guided selling.

Travel bags

🧳 How Travelbags increased conversion by 40%

With 14,000 suitcases and bags on offer, Travelbags has the perfect travel companion for every traveler. But how can a customer quickly and easily find the right one? Travelbags introduced a product finder that made suitcases fly off the digital shelves.

Read case
XXL Nutrition

💪 How XXL Nutrition achieves an XXL conversion

“Consider protein supplements: customers land on a page with 36 types, which are very similar. They'll immediately experience choice paralysis and wonder: which one should I choose?”

Read case
Prénatal

👶 How Prénatal increased conversion five-fold using Aiden

"A telling growth percentage that prompts us to deploy guided selling on other channels and for other products as well."

Read case
How it works

Offer automated guidance and increase profits

Aiden stops pages from converting poorly. Want to see how it works? Watch the video below for a short tour.

Convert uncertain customers into happy buyers

Turn ambivalent shoppers into ambassadors for your online store. Book your free demo and find out how to successfully use guided selling.

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The big opportunity

Guided selling in your online store?
Piece of cake!

Gain access to powerful features that boost your e-commerce performance.

Easy to integrate

Embed your product finders anywhere on your website. As a pop-up, sidebar, in-page or full-page app.

See features

Advanced analytics

Use the Impact Dashboard for deep dives into customer behavior, and connect with GA4.

See features
Styling

Apply your brand

Select your font, colors, and apply advanced styling to perfectly match your guided selling apps to your brand.

See features
What our customers say

You're in good company

We aren't the only ones who believe in guided selling.Our customers are just as excited!

“Great experience with Aiden! Launched in a flash, with an onboarding that was smooth and easy: just 5 days between kick-off and go-live. Aiden's support? Nothing short of outstanding. They are always available, respond quickly and make every process a breeze.”

Jasper Brester

Business Developer, Knivesandtools.com

“We can easily highlight or surface certain products, thereby increasing our profit margins. That makes Aiden's guided selling software a much stronger solution than a product filter.”

Jeroen Bonnemaijers

Founder, Brandpreventiewinkel

“I'll be brief about creating the product finders in Aiden: it's simply very easy.”

Guus van Nunen

General Manager, XXL Nutrition

“A significant growth rate that gives reason to use the product finders on other channels and for other products as well.”

Dominique Alaradi

Product owner, Prénatal

“It's used a lot and that certainly removes some of the pressure on our customer contact team.”

Jan Karel Ekkel

E-commerce specialist, Kees Smit Garden Furniture

“We see that visitors actually purchase the recommended products.”

Anna Maria Schulz

Webshop Manager, Girav

“We first built a product finder ourselves. This allowed me to see how often it was used, but not what it yielded in terms of conversion or which bikes our customers ultimately chose. With Aiden, we can now see all of that.”

Willem van Dooren

Digital Marketing Professional, Cortina

“The kinds of insights offered by Aiden are exactly what we missed in the previous version of our product finder.”

Roxanne van Baardewijk

Webshop coordinator, Simon Lévelt

“Guided selling functions as an advisor, so it truly provides different results than a regular filter.”

Nena Soors

Content manager, Toppy

Check out Aiden customer testimonials or reviews by users of the product finder

"Working with Aiden is fantastic! The team proactively contributes to optimizing our product finders for TVs, monitors, refrigerators and washing machines. They always come up with constructive suggestions to improve our customer experience and increase impact."

LG Electronics

E-commerce manager, LG Electronics

See what stores say
Verified
The success lies in the product finder

Delivery by letterbox package, perfectly on time. However, what truly sets this company apart is the exceptional guidance and support in choosing the right floor gliders. Simply describe your type of flooring and furniture, and you'll receive expert advice tailored to your needs.

Date of experience

April 18, 2023
See what shoppers say

Stop losing customers to choice paralysis

Provide the right advice - self-serve at scale to massively grow your conversion rates.

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We're happy to share our advice, completely free of charge.