Leading e-commerce stores help their customers choose
Customers who can’t decide, won’t buy. Expensively acquired visitors shouldn’t be left to their own devices to find the right product. Invest in guided selling and offer personal advice to structurally boost conversions.
Ivo, Head of E-Commerce La Souris
Used by 150+ e-commerce businesses
Hi, can I help you find anything?
Aiden was born out of a personal frustration: whenever I wanted to buy something online, it would be incredibly difficult to find the right product. Whether it was a great gift, the right pair of headphones or appropriate insurance: surely it should be possible to better assist people in their online buying journey. After all, we do the same in an offline store.
At the time, I wrote down this vision for the future of e-commerce in the well received book Customers who can't decide, won't buy. It's now the foundation of a full-fledged software platform for guided selling, used by several of Europe's largest online retailers.
Advise customers so they'll buy with confidence
It's difficult to sell complex and functional products online. Help customers with a guided sales assistant to ensure they find the right products they need - increasing your conversion and sales.
Better choices
Help your customers choose. You'll make them happy, increase your conversion rates and reduce returns.
Higher impact
Immediately see the impact of guided selling on your store. Check revenue and conversion stats, plus more.
Learn which customers are looking for which products
Through guided selling, your customers tell you exactly who they are and what they're looking for. These new insights will transform your e-commerce strategy.
Customer conversations
See which answers were given the most (or least) by your customes. Use this data to inform purchasing decisions and optimize your apps.
Gather new insights
Collect zero-party data and connect your Aiden apps to your CDP. Enrich customer profiles on-the-spot and grow customer relationships.
Guided selling delivers
Shoppers using a product finder automatically find the right product. This results in more conversions, satisfied customers, and profit.
91%
Completed sessions
2,5M+
Happy customers
In 1 day
Built and launched
2,5x
Avg. CR increase for guided selling users
Here's what guided selling
can do for you
Get inspired by peers and discover how they succeed with guided selling.
Offer automated guidance and increase profits
Aiden stops pages from converting poorly. Want to see how it works? Book your free demo and join 100+ online stores to scalable e-commerce success.
Convert uncertain customers into happy buyers
Turn ambivalent shoppers into ambassadors for your online store. Book your free demo and find out how to successfully use guided selling.
Guided selling in your online store?
Piece of cake!
Gain access to powerful features that boost your e-commerce performance.
Easy to integrate
Embed your product finders anywhere on your website. As a pop-up, sidebar, in-page or full-page app.
Advanced analytics
Use the Impact Dashboard for deep dives into customer behavior, and connect with GA4.
Apply your brand
Select your font, colors, and apply advanced styling to perfectly match your guided selling apps to your brand.
You're in good company
We aren't the only ones who believe in guided selling.
Our customers are just as excited!
Dominique Alaradi
Product owner, Prénatal
Jan Karel Ekkel
E-commerce specialist, Kees Smit Garden Furniture
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Anna Maria Schulz
Webshop Manager, Girav
Willem van Dooren
Digital Marketing Professional, Cortina
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Check out Aiden customer testimonials or reviews by users of the product finder
Delivery is done by a letterbox package. Everything right on time. But the special thing about this company lies in the information and assistance offered in choosing the right floor gliders. If you explain what kind of floor it is and if you send a photo of the furniture that needs the glider, you will get excellent advice.
Date of experience
Stop losing customers to choice paralysis
Provide the right advice - self-serve at scale to massively grow your conversion rates.
