Turn shoppers into customers

Your customers want to buy your products, but sometimes they need a little help. Especially if they're buying something they know very little about (e.g. a drill, a mortgage or a baby carrier). In the offline world, sales reps can answer their questions. But online? It's a completely different story. Today’s digital customer journey leaves customers to their own devices... and it leaves you with empty shopping carts as a result.

Turns out the solution isn’t that hard: just make it easy for your customers to find the products they want. And that’s where guided selling—the online, automated sales conversation—helps. Choose a few key questions to ask a shopper, then use their answers to point them toward the product that best matches their needs. By the time they get to the product listing, they’ll have all the confidence, trust, and insight they need to click “Confirm Purchase.”