Leading e-commerce stores help their customers choose
Customers who can’t decide won’t buy. Don’t leave expensively acquired visitors struggling to find the right product. Aiden combines the best of AI with your product knowledge to deliver personal advice that sells.
Ivo Klink, Head of E-Commerce
La Souris
Guided selling delivers
Shoppers using a product finder automatically find the right product. This results in more conversions, satisfied customers, and profit.
91%
Completed sessions
2,5M+
Happy customers
In 1 day
Built and launched
2,5x
Avg. CR increase for guided selling users
Hi, can I help you find anything?
Aiden was born out of a personal frustration: whenever I wanted to buy something online, it would be incredibly difficult to find the right product. Whether it was a great gift, the right pair of headphones or appropriate insurance: surely it should be possible to better assist people in their online buying journey. After all, we do the same in an offline store.
At the time, I wrote down this vision for the future of e-commerce in the well received book Customers who can't decide, won't buy. It's now the foundation of a full-fledged software platform for guided selling, used by several of Europe's largest online retailers.
Your product knowledge, right when it’s most needed
Put your expertise to work at the moment shoppers need it most. Aiden brings your knowledge to life in two interaction modes, each with its own strengths.
AI Mode
A conversational, adaptive flow that feels more human while keeping you fully in control.
Chat without having to type
Shoppers don’t have to figure the answer themselves, they can just click.
Personal guidance that builds confidence
Great when nuances like constraints or preferences shape the right advice.
Commercial control stays with you
You define the topics, context, and advice logic. AI Mode simply turns it into a natural, customer-friendly conversation.
Built for the next wave of e-commerce
Yet already proven effective: powered by the same advice logic that consistently drives sales.
Classic Mode
A structured, step-by-step flow built for clarity, speed, and visual impact.
Minimal cognitive load
Allows shoppers to scan, tap, and progress quickly.
Perfect when visuals matter
Draws full attention to illustrations, videos, or spec highlights at key moments.
Great for technical or spec-heavy categories
Breaks down detailed information into digestible steps.
Best choice for immersive, branded experiences
More room for visuals and styling to deliver a premium look and feel.
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Learn which customers are looking for which products
In a product finder, your customers tell you exactly who they are and what they’re looking for. These kinds of new insights from guided selling will transform your e-commerce strategy.
Customer conversations
See which answers were given the most (or least) by your customes. Use this data to inform purchasing decisions and optimize your apps.
Gather new insights
Collect zero-party data and connect your Aiden apps to your CDP. Enrich customer profiles on-the-spot and grow customer relationships.
Advise customers so they'll buy with confidence
It's difficult to sell complex and functional products online. Help customers with a guided sales assistant to ensure they find the right products they need - increasing your conversion and sales.
Better choices
Help your customers choose. You'll make them happy, increase your conversion rates and reduce returns.
Higher impact
Immediately see the impact of guided selling on your store. Check revenue and conversion stats, plus more.
Here's what guided selling can do for you
Get inspired by peers and discover how they succeed with guided selling.
Guided selling in your online store?
Piece of cake!
Gain access to powerful features that boost your e-commerce performance. See for yourself how it works for your e-commerce team or your shoppers.
Easy to integrate
Embed your product finders anywhere on your website. As a pop-up, sidebar, in-page or full-page app.
Advanced analytics
Use the Impact Dashboard for deep dives into customer behavior, and connect with GA4.
Apply your brand
Select your font, colors, and apply advanced styling to perfectly match your guided selling apps to your brand.
You're in good company
We aren't the only ones who believe in guided selling. Our customers are just as excited!
Willem van Dooren
Digital marketing professional, Cortina
Guus van Nunen
COO, XXL Nutrition
Anna Maria Schulz
E-commerce Manager, Girav
Jeroen Bonnemaijers
Owner, Brandpreventiewinkel
Jan Karel Ekkel
E-commerce Specialist, Kees Smit Garden Furniture
Dominique Alaradi
Product Owner, Prénatal
Jasper Brester
Business developer, Knivesandtools.com
Roxanne van Baardewijk
E-commerce Coordinator, Simon Lévelt
Nena Soors
Content Manager, Toppy
Check out Aiden customer testimonials or reviews by users of the product finder
De Online Drogist
Marketing Director, De Online Drogist
Delivery by letterbox package, perfectly on time. However, what truly sets this company apart is the exceptional guidance and support in choosing the right floor gliders. Simply describe your type of flooring and furniture, and you'll receive expert advice tailored to your needs.
Date of experience
Stop losing customers to choice paralysis
Empower your shoppers with tailored product advice (at scale) to significantly increase conversion rates.
