Don’t make your customers think. Aiden lets you guide your customers through your webshop to the products they need. Without the help of an agency or a developer. The result? Up to 128% more conversions, 15% fewer returns, and a higher NPS score—a win, win, win, if you ask us.
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Your customers want to buy your products, but sometimes they need a little help. Especially if they're buying something they know very little about (e.g. a drill, a mortgage or a baby carrier). In the offline world, sales reps can answer their questions. But online? It's a completely different story. Today’s digital customer journey leaves customers to their own devices... and it leaves you with empty shopping carts as a result.
Turns out the solution isn’t that hard: just make it easy for your customers to find the products they want. And that’s where guided selling—the online, automated sales conversation—helps. Choose a few key questions to ask a shopper, then use their answers to point them toward the product that best matches their needs. By the time they get to the product listing, they’ll have all the confidence, trust, and insight they need to click “Confirm Purchase.”
How it worksGuided selling gives customers the helping hand they need. It’s expert assistance, which makes it easy for customers to find what they need—and to feel confident in their choices.
Make online shopping less frustrating. Guided selling boosts engagement and eliminates customer stress by helping shoppers through the buying process.
Ka-ching! Guided selling has increased conversion rates by as much as 128% compared to a traditional sales funnel.
Think your customers are happy? Guided selling journeys can increase NPS scores by more than 30 points.
Save money on “free” returns. Guided selling helps your customers get the product they want on the first try.
A real time saver! You can now publish changes to your product finder without matching every single product. Or you can set the status of a product to inactive and exclude certain products from your product finder!
Using the Aiden platform for guided selling, Goossens created a product finder in just three weeks. The product finder helps customers choose their perfect mattress. The result? 138% higher conversion.
The current product based e-commerce experience is not sustainable in the long run. To fulfil more complicated user needs and reach more diverse user segments, the market must move from being supply-focused to being demand-focused.
