👋 need some help?

What is guided selling?

Turn shoppers into customers

Your customers want to buy your products, but sometimes they need a little help. Especially if they're buying something they know very little about (e.g. a drill, a mortgage or a baby carrier). In the offline world, sales reps can answer their questions. But online? It's a completely different story. Today’s digital customer journey leaves customers to their own devices... and it leaves you with empty shopping carts as a result.

Turns out the solution isn’t that hard: just make it easy for your customers to find the products they want. And that’s where guided selling—the online, automated sales conversation—helps. Choose a few key questions to ask a shopper, then use their answers to point them toward the product that best matches their needs. By the time they get to the product listing, they’ll have all the confidence, trust, and insight they need to click “Confirm Purchase.”

How it works
Guided selling gives customers the helping hand they need. It’s expert assistance, which makes it easy for customers to find what they need—and to feel confident in their choices.
Why you need guided selling

Helping customers helps your business

Better user experience

Make online shopping less frustrating. Guided selling boosts engagement and eliminates customer stress by helping shoppers through the buying process.

Higher conversions

Ka-ching! Guided selling has increased conversion rates by as much as 128% compared to a traditional sales funnel.

Customer satisfaction

Think your customers are happy? Guided selling journeys can increase NPS scores by more than 30 points.

Fewer returns

Save money on “free” returns. Guided selling helps your customers get the product they want on the first try.

Blog

Here’s how we’re making e-commerce more human

Marja Silvertant
New! Add images to answers 📸

This week we've got a fun update for you. It's now possible to add images to your conversation. Make it easier for your customers to pick the right answer by offering visual support. Here's how it works: