📸 Kamera Express chooses Aiden (and is ready for Black Friday)

Photo and video specialist Kamera Express is launching several new product finders ahead of Black Friday to better assist customers online. With Aiden's guided selling software, the retailer is bringing the advisory experience from its in-store experts to the digital channel.

Erwin Rombouts, e-commerce manager at Kamera Express, explains:

"We're known among photo- and videographers for the excellent advice from our staff in our physical stores. With Aiden's software, we can quickly create interactive product finders, offering customers in the online store the same helping hand."

"You answer a few questions and then receive immediate advice on, for example, the camera or lens that best suits your needs. A fun fact is that the product finders are not only developed using our available data, but also in collaboration with the in-store advisors. After all, they have the best understanding of our customers."

“A product finder is valuable for customers, but certainly also for us: we expect it to increase conversion and save us costs on service calls. We look forward to seeing the impact of the product finders during Black Friday," adds Rombouts.

Marja Silvertant, CEO of Aiden, adds: "Customers who aren't sure, won't buy. We have invested heavily in the development of our guided selling software over the past year, and we are proud that this is being rewarded with a collaboration with a renowned brand like Kamera Express."