📝 Top 13 product finder tools for e-commerce (2025)

What are product finder tools in e-commerce, exactly?

Before talking about the best product finders in the market, let’s clarify what product finders are.

A product finder is an interactive tool that guides customers through a series of questions or filters to recommend the perfect product. These recommendations are tailored to the specific needs and preferences of each customer. Essentially, product finders are a form of guided selling.

Based on the customer’s inputs, the finder uses algorithms to suggest the best-matched products. The best product finders don’t just list matching products — they provide clear reasoning behind each recommendation, mimicking the experience of getting advice from a knowledgeable salesperson in a physical store. This helps reduce choice paralysis and improves the overall shopping experience.

AI product finders: smart decision flows and recommendations

Guided selling is transforming e-commerce, and AI makes it even more powerful. From intelligent recommendations to personalized experiences and scalable conversation flows, AI-powered product finders help tailor shopping to human preferences. Here’s what they can offer:

• Automated question generation: AI can create relevant questions based on product data, significantly decreasing the setup time of product finders.
• Personalized recommendations: AI can analyze customer data and browsing behavior to offer tailored product suggestions, increasing purchase likelihood.
• Natural Language Processing: AI can interpret shopper queries conversationally, making interactions more intuitive.
• Personalized recommendations: AI can use customer data and browsing behavior to deliver tailored product suggestions within the product finder to increase the likelihood of a purchase.

Key features of effective product finders

Different solutions offer different features. So which features do you really need? Here’s a list of must-haves that help improve the shopping experience and boost conversions.

• Product recommendations: Uses algorithms to suggest products based on user input.
• Detailed product information: Showcases why a product is suggested.
• Price comparison: Offers an overview of the prices for different products.
• Fully responsive: Works on desktop and mobile devices to ensure the best user experience.
• Connected with your inventory: Helps to avoid showcasing products that are not in stock.
• Integrations: Integrates with every page of your online stores
• ‍AI features: Uses AI and allows for building product finders at scale, enabling you to launch multiple product finders and personalized recommendations at once.
• Advanced analytics: Provides extensive insights and offers the opportunity to send gathered data to other marketing tools to improve your ROI.

Top 13 product finder software tools for online retailers

Enough about product finders in general. We’ve filtered the options in the market and selected this year’s best solutions. We’ve summarized the best product finders in the market based on user feedback, ratings, and features offered.

1. Aiden

Aiden, yes that’s us, was created out of the frustration that many online shoppers face when trying to make purchase decisions on their own. Motivated by the idea that "customers who can't decide won't buy," we initially wrote a successful book with that title and then developed a solution to tackle this issue.

Now, Aiden is the leading guided selling software for e-commerce in Europe. Our goal is to make expert advice accessible to everyone by replicating the sales experience of a physical store.

With Aiden’s product finders, you ask customers a few simple questions about their needs, and the software automatically provides recommendations for the best products.

Aiden AI allows you to quickly set up and refine your product finders. By using filters and weighted scores, you consistently deliver the best product suggestions, boosting both conversion rates and profit margins.

The platform integrates with various e-commerce systems like Shopify, BigCommerce, and Magento, and can be connected to your Google Shopping feed. You can also link Aiden to Google Analytics 4 and your customer data platforms such as Squeezely and Bloomreach.

Website: Aiden.cx

Location: Utrecht, Netherlands

Key features:

• Product recommendations with nuanced advice based on product scores
• Product and gift finders with personalized advice 
• Aiden AI to set up, refine and scale product finders
• Dynamic conversation flows with different Q&A per customer type
• Multi-language support
• Can be added to any page (PLP, PDP, SEO, etc.)
• Available as a sidebar, pop-up, in-page, or full page app
• A/B testing to increase results 
• Integrates with ESP, CDP, GA4 and e-commerce platforms
• Impact dashboard for advanced insights

AI capabilities: Offers Aiden AI to rapidly create and optimize personalized product finders, enabling tailored product recommendations and dynamic customer interactions for improved e-commerce experiences.

"Aiden's product finders help our customers make the right product selection in a very accessible way, with incredibly high conversion rates. Additionally, Aiden's team truly is a business partner. By integrating their platform with our CDP, we are able to activate and enrich existing profiles, which is highly valuable." - Eduard Brenninkmeijer, CEO Vitaminestore

2. Monetate

Monetate is a platform designed to improve digital customer experiences through advanced personalization. It helps businesses in boosting conversion rates and revenue by delivering customized recommendations and insights based on individual customer behavior.

The software offers AI search, merchandising, testing, and personalization capabilities. 

It also integrates with various e-commerce and marketing systems to offer a cohesive personalization experience.

Monetate primarily targets e-commerce businesses and digital retailers who want to optimize their customer engagement and improve sales. 

Website: Monetate.com

Location: Dallas, United States

Most important features

• Personalized search 
• Product recommendations based on user data
• A/B testing and dynamic testing
• Automated personalization on different channels
• Audience and journey analytics
• Dynamic product bundles 
• Integrates with e-commerce platforms and marketing tools like GA4

AI capabilities: Uses AI to optimize product discovery, search, content, and messaging across multiple digital channels.

3. Neocom

Neocom.ai is an innovative platform that uses AI technology to help customers find the best products in your online store. It offers advanced features for personalizing product recommendations, enhancing customer experiences, and increasing sales.

With Neocom, you can engage in interactive conversations and provide tailored product suggestions. The platform also answers customer questions about products, easing the workload on customer service.

Neocom integrates with e-commerce platforms like Shopify, WooCommerce, and Magento.

Website: Neocom.ai

Location: Munich, Germany

Key features:

• AI-driven conversations for product discovery
• Personalized recommendations 
• Personalized assistance based on behavioral data
• Data analysis based on first/zero-party data
• Integrates with various e-commerce platforms

AI capabilities: Uses AI to create conversational shopping assistants that offer personalized product guidance, automate content creation, and optimize customer interactions.

4. Dot.vu

Dot.vu is a platform that allows you to create and share interactive content without any coding. This tool helps you promote your brand and improve your customers' experience. 

Dot.vu’s product finders offer an interactive way to guide customers to the right products. With a drag-and-drop editor, you can create personalized product finders without any coding. 

Besides personal product recommendations, the platform also offers other types of interactive content such as chatbots, interactive quizzes and polls, gamification, and customer reviews. The software integrates with CRM systems, email marketing tools, and analytics software.

Website: Dot.vu

Location: Aarhus, Denmark

Key features:

• No-code content creation of interactive content
• Brand promotion tools with various interactive formats 
• Personalized product recommendations 
• Customizable templates
• Various design options
• Gamification 
• Data collection and analysis of content performance
• Integrations with other marketing platforms and CRM systems

AI capabilities: No central AI feature visible.

5. Ebbot

Ebbot is an AI-powered chatbot for websites designed to assist customers, generate leads, and boost sales. It provides a no-code solution featuring product recommendations, personalized product queries, dynamic product filters, and A/B testing.

Ebbot integrates with e-commerce platforms like Shopify, WooCommerce, Magento, and Channable. It also connects with various customer service and email marketing software.

Website: Ebbot.com

Location: Stockholm County, Stockholm

Key features:

• AI-driven chatbots
• Smart live chat
• Conversational UX
• Dynamic promotion rules for product finders
• Product bundles in product finders
• Data collection based on interactions
• Integrates with various platforms like Shopify, WooCommerce, Magento, Zendesk, Salesforce, and Microsoft Dynamics

AI capabilities: Uses AI-powered service automation, including in-house LLMs, to provide 24/7 localized support, handle routine queries, and streamline service operations while ensuring data security.

6. Zoovu

Zoovu is a product discovery platform for e-commerce companies, designed to help businesses guide customers to the right products. The software uses AI to create personalized and interactive shopping experiences, making it easier for customers to find, evaluate, and purchase products.

Zoovu centralizes, cleans, and enriches product data, providing actionable insights to optimize customer interactions. The platform integrates with various e-commerce platforms, PIMs, ERPs, CRMs, and other systems for data synchronization.

Website: Zoovu.com

Location: Boston, United States

Key features:

• Personalized product recommendations
• Intelligent search 
• Visual product configurators 
• AI product advisor
• Analytics and insights on customer behavior 
• Integrates with many e-commerce platforms, PIMs, ERPs, CRMs and other systems for data synchronization

AI capabilities: Uses AI to offer personalized recommendations and intelligent data analysis.

7. Involve.me

involve.me is a powerful, user-friendly platform designed to create interactive content without the need for coding skills. It offers a wide range of tools and templates to help businesses engage with their audience, collect valuable data, and provide personalized experiences.

involve.me helps various types of businesses create interactive content such as surveys, quizzes, forms, calculators, and product finders.

Specifically, for product finders, the software enables the creation of customized tools that guide customers through a series of questions to help them discover the most suitable products.

involve.me integrates with various platforms, including CRM systems, marketing platforms, collaboration tools, and PSPs.

Website: involve.me

Location: Vienna, Austria

Key features:

• Drag-and-drop product finder 
• Customizable templates 
• Interactive elements like GIFs and sliders
• Data collection and analysis of customer data 
• Integrates with various platforms like CRM platforms, marketing platforms, collaboration tools and PSPs

AI capabilities: Uses AI to automate funnel creation, personalize user interactions, generate dynamic content, and provide advanced analytics.

8. FactFinder

FactFinder is a product discovery platform that combines AI with human input to deliver "authentic intelligence" and improve the online shopping experience in e-commerce stores. 

The platform offers various features, including product display, personalization, product recommendations, enhanced navigation on category pages, and merchandising. 

FactFinder primarily integrates via API but also provides direct connections to popular e-commerce platforms such as Magento, OXID eSales, SAP, Shopware, and more.

Website: Factfinder.com

Location: Pforzheim, Germany

Key features:

• Product Recommendations
• Real-time personalization
• Cross- and upselling
• Merchandising
• Recurring Purchase Predictions
• Optimized product pages
• Standard integration via the API and integrations with e-commerce platforms

AI capabilities: Uses AI to understand search queries, personalize results, and automate optimization.

9. AB Tasty

AB Tasty offers a solution primarily for A/B testing but also emphasizes personalization and conversion rate optimization (CRO). This allows you to conduct tests and provide personalized, interactive customer experiences.

The "Recommendations" feature of AB Tasty focuses on delivering product recommendations. Using AI and machine learning, the tool analyzes customer interests and search behavior to provide real-time product recommendations and send personalized emails.

The tool integrates via a JavaScript tag and offers plugins for various platforms, including Shopify and WooCommerce. AB Tasty also integrates with analytics tools, CDPs, and Zapier, enabling the use of insights from the platform elsewhere.

Website: AB Tasty

Key features:

• A/B and multivariate testing
• Feature experiments
• Content personalization
• Heatmaps and analytics
• Personalized search results and recommendations
• Product and content recommendations
• Visual product filters
• JavaScript integrations and e-commerce platform plugins and analytics tools

AI capabilities: Uses AI for advanced A/B testing, predictive personalization, and automated customer journey optimization.

10. Excentos

Excentos is a platform for creating product finders that help customers discover the right products. It offers features like product configurators, gift finders, and knowledge bases to enhance customer experience and boost sales. 

The AI-driven product finders guide customers through simple, use-case-specific questions, dynamically adjusting based on responses to provide personalized recommendations. 

Excentos integrates with websites via JavaScript and supports various e-commerce platforms and CRM systems. Additionally, the no-code Workbench platform allows for easy creation and management of product guides without extensive technical resources.

Website: Excentos

Location: Potsdam, Germany

Key features:

• Product and gift finders 
• Product configurators to customize products 
• Lead generation forms
• Recommendations in PDF
• Product recommendations with up- and cross-selling
• Tracking and analysis
• Can be integrated into any website via JavaScript

AI capabilities: Uses AI to create digital advisors. 

11. Octane AI

Octane AI is specifically built for Shopify stores to create interactive quizzes that answer customer questions and recommend products. The tool helps qualify leads, offer personalized product recommendations, and enhance the overall customer experience. 

Octane AI integrates with popular marketing platforms such as Recharge, Klaviyo, Attentive, and Zapier, allowing for marketing automation and customer relationship management. 

This way, the collected customer data and insights can be used for email marketing, SMS campaigns, subscription services, and other marketing efforts for Shopify stores.

Website: Octane.ai 

Location: San Francisco, United States

Key features:

• No-code interactive quizzes
• AI-driven recommendations
• Customizable quiz templates 
• Lead capture and pop-ups 
• Personalized product recommendations and emails
• Data insights based on answers and reviews
• Integrates with platforms like Klaviyo, Recharge, Attentive, and Zapier

AI capabilities: Uses AI to create quizzes, personalize recommendations, generate dynamic content and refine behavioral targeting.

12. Outfindo

Outfindo is a platform that uses AI to help customers find suitable products in online stores. With various features, Outfindo focuses on improving the customer experience, boosting sales, and strengthening customer relationships.

The tool offers personalized product recommendations, advanced product search, dynamic product bundles, and the ability to conduct A/B tests.

Outfindo can be easily integrated into any website via JavaScript.

Website: Outfindo.com

Location: Prague, Czech Republic

Key features:

• Product finders and product comparisons
• Personalized product recommendations
• Dynamic product bundles
• A/B testing
• Smart product data and descriptions
• Comprehensive product list
• Analytics and customer behavior insights
• Can be integrated via JavaScript

AI capabilities: Uses AI models to analyze customer behavior, process product data, and deliver personalized recommendations.

13. Tweakwise

Tweakwise is a platform that helps online stores optimize their search functionality, merchandising, and product recommendations.

Tweakwise offers multiple solutions aimed at increasing conversion. This includes a search function with smart suggestions and auto-correction, personalizing the product listing page, stimulating cross-sells and upsells, and guided selling.

You can integrate Tweakwise via JavaScript or an API. Tweakwise also offers extensions for Magento, Shopware, Shopify, Sana Commerce, Core suite, and more.

Website: Tweakwise.com

Location: Zwolle, Netherlands

Key features:

• Site search with smart suggestions and corrections
• Product recommendations 
• Filters on product lister pages
• Personalized up- and cross-sell recommendations
• Question and answer dialogues with filtered outcomes
• Analytics and insights into customer behavior and sales performance
• Merchandising to manage and optimize product displays and promotions
• Integrates data from other tools such as CDP and data platforms

AI capabilities: Offers AI vector search and autopilot for their ‘synonyms’ features, to enhance product discovery, improve search relevance, and automate synonym management.

How product finders increase e-commerce results

Adding product finders to your online store should be a no-brainer. They build trust, boost confidence, and eliminate choice paralysis. And that’s not all. A personalized shopping experience can make a big difference in a highly competitive market. 

Here’s how product finders increase your overall ROI:

• Zero-party data: This data is voluntarily and consciously shared by your customer. It is the purest form of data you can get and can be used to understand customers at a deeper level, thereby improving your e-commerce strategy in the long run.
• Higher conversions, structurally: When helping customers find what they’re looking for, they’ll buy more quickly and come back more often.
• Time saved on customer service: Customers will first use the product finder instead of contacting your support team.
• Higher average order value and margin: Product finders allow you to recommend profitable products and reduce purchases driven purely by price.
• Fewer returned products: When customers buy the product best suited to their needs, it results in fewer returns.
• More happy customers: Customers appreciate it when their needs are prioritized over heavy promotion of products. Product finders help them make decisions more easily, even resulting in a higher NPS score.
• More returning customers: Simplifying online shopping with great advice helps differentiate your online store from large platforms like Amazon and other digital warehouses.

How to select the right product finder for your e-commerce business

Knowing which solutions are available and best reviewed is great. But how to pick the right one for your business? Making the wrong call can be an expensive mistake. 

Here’s what to look at when selecting the right solution. 

• Usability and user interface: How much time will it take you to get product finders up and running? Is AI available to help you out building them? These options can make a big difference for your business. 
• Customization and flexibility: In which ways can you alter the look and feel of the product finders? And how flexible are they in adjusting to the needs of your brand, or even more importantly, to the needs of your customers?
• Integration capabilities with e-commerce platforms: It’ll be very time-consuming and even expensive if there’s no easy way to integrate the product finders into your store. This is especially important because the key to successfully launching your product finders is running tests. Start with one product finder and scale when you have the right insights into how customers use them.
• Scalability: How are properties matched from your product feed? How can new products be added simply, and how is inventory connected? Additionally, how is multi-language support handled? The easier it is to launch product finders in general, the more scalable they are.
• AI capabilities: How is AI integrated in the platform? Will it save you time and effort to create product finders and can AI help to offer the best recommendations? Artificial intelligence can help to increase the impact of product finders.
  
  

And on a final note: make sure to request demos for the solutions that seem promising for your business. A demo often only takes 30 minutes and gives you the right insights into the possibilities of the software, which helps you make the right decision.

Improve your e-commerce strategy and results with Aiden’s product finders

In large digital warehouses, customers are welcomed with the message: “Welcome, we have (almost) everything you need! Once you find what you're looking for, you can buy it in 30 seconds, and we'll deliver it within 24 hours. Good luck!”

Product finders and guided selling, in general, aim to humanize e-commerce, putting your customer first. They help us shift from “You figure it out!” to "Hi, how can I help you?"

This brings tangible results for your e-commerce business. Not only will you see more satisfied and returning customers, but also 91% completed sessions of the product finders, an average CTR of 60%, and a conversion uplift of, on average, 2.5x.

We'd love to show you how Aiden works. Book a free platform tour and get access to our guided selling advice. Together, we'll explore where and how your store would benefit.